Online analysis means your online views, how people view you and your business and how they review it. Online reviews are the analysis done by your employees, clients, ex-employees, competitors and from some of the business and online reputation management experts. Reviews can be good and bad, and this can enhance your online presence or can push down your online presence. You can’t control anyone’s mind or stop them from doing this but all you can do is work on it with the help of ORM.
Nobody likes to get a bad review about their company and after seeing that first thing comes to mind is to how to stop it. You may get upset or mad. However, taking it personally is not going to solve your problem. The human mind is just like Google pattern discovery machine: when something stands out, like a bad reputation and threat, human mind highlights it. It is obvious, bad news gets more attention, and more clicks, and leads more revenue for the publication. Even Google also behaves according to this pattern by giving people what they outwardly want – more and worse news.
You just need to overlook your reviews
Having negative online reviews does not mean that your services are bad or you sell low standard products. Sometimes it’s your competitor or any unsatisfied employee who put negative online reviews against you or your company. This is the only reason that you need to manage them. We have already discussed the stats related to online reviews in our previous blog that says there are more 80% of people who Google you to see your services. Online reviews are the easiest and approachable way to get information about any business or company.
How to manage your negative online reviews?
Don’t panic while people go through your negative online reviews. Sometimes they are genuine and many times fake. In both cases, you need to manage them to make your presence stronger than before. Do not always take your negative review in a negative manner, it can help you to shine and build a strong online reputation.
Never respond when you are angry:
Never respond to your bad review hastily to the ticked-off customer without thinking things through first. It will enhance the fire of anger from both the sides. You set standard review responses when you reply to a person who has a bad experience with your company. This will give you a starting point when you write a response to the reviewer. Never rewrite a response over and over, but having a starting point can help you a lot.
Always respond to your negative reviews:
Ignoring your bad review is not a right way as it will show others that you don’t care about the reputation of your respected company and also it will boost the commenter to write more bad reviews. Responding to complaints can help increase customer approval. Not responding to a bad review decrease customer acceptance.
Always keep an eye on your online reviews
If you are running a business and have created online presence then you have to be very particular about who is viewing your business profile and who is commenting on it. Reviews are a guide to new users, 80% of the people only see the company reviews and decide further to deal with it or not.
Hire ORM service
If you don’t have time to monitor all the above-mentioned points or don’t know how to use these steps then you are in a need of hiring ORM (online reputation management) team like Repusurance. It is a global platform providing online reputation management services. Repusurance helps you to take control over your negative online review by monitoring and management.