How bad online reputation is dangerous for you| Repusurance


Are you still unaware of the consequences of bad online reputation?

For many of you looking bad on the internet could seem minor at first. But this is the one thing that can splash scandal about you hurting you personally as well as professionally in the long run.

While talking about the cost of reputation we would like to remind the $180 million, which was paid by United Airlines. Musician David Caroll released a song “United breaks Guitar” when his guitar was damaged by the Airlines. It was a big hit and got more than 15 million views and the cost of the video was $180 million as United’s stock fell by 10% after the release of the song.

Business is more difficult to run when it is facing a bad online reputation. Be it a corporate scandal, poor customer service or unsatisfied employees. Instead of going into the past, we can take a recent example of Uber. Ceo of Uber had to leave his position under the pressure of shareholders due to his bad online image. For any business following a bad online reputation, circumstances start becoming tough with time. In this article we will make people be it individual or any organization to understand the consequences of having a bad online reputation.

Bad online reputation ends up at loss of potential customers:

We know that a bad or good reputation can cause 5 to 9 percent of loss or profit in business.  Customers today are more active on internet and social media making them aware of any brand’s reputation on the web.

Business with a good online reviews and reputation is considered by more than 80% of people whereas a bad reputation can lead any business into loss. Your bad online reputation is damaging your business. According to a study 80% of people search for brands online and go through at least 10 reviews before choosing any. There are 95% of chances that your potential customers search you online and your bad reviews or negative information online make them to switch their searches.  Now is the time when you are not evaluated on your actual strengths but on the basis of your online reputation.

Get difficulties to gain new customers:

When you already have so much negative online then how can you get new customers. It is very hard to get new customers with a bad online reputation when your regular customers are not even recommending you.

You know that how bad news spread faster than the good news, likewise a business with bad online reputation may get difficulties in getting new customers. It is surveyed that one negative information or review will cost you 22 percent potential customers.  You must be thinking that it is just the numbers but these numbers can move up with time and can harm you completely.

Competitors make profits due to your bad online reputation:

You are not competing alone in the market and this is the truth. Your competitor is waiting for your fall so that it can make money. It is observed that many competitors make use of internet to tarnish their competitor’s online reputation. If you are giving a tough competition, you must take care of your online reputation.

Your bad online reputation paves the way of success to your competitors leaving you behind. Thereby one must secure its online reputation before it leaves your business in poor conditions.

Loss of revenue:

No customer means any sales, which will make a sharp downfall to your revenue. No company or business can move ahead with less or no revenue which completely depends on your reputation in the market.

Bad online reputation can completely damage your business leaving you poor, so better take steps to secure your online reputation on time.

Consequences we mentioned above falls under professional category where it seems to affect your business. But, besides professionally, bad online reputation harm you personally too. Negative online information, loss in business may leave anyone broken. So, it is necessary to work on your online reputation as your whole life depends upon it.

Here are some of the consequences apart from professional.


Whether you want to hear anything from internet or not, it is going to affect you. Social profiles, email, websites, blog and comments section, internet have a wider area where people can talk about you or harass you.  In case of talks, what happens, people speaks for sometime and then forget but on internet nothing buries.  People keep searching about you and may talk about you anonymously.

There will be people or your competitors who will keep dredging up settled business leaving you with negative online reputation.

Stressful life:

Any negative news has the capacity to give you stress. But, when you know that this news is going to be viral on the internet, that is much more stressful.  Get ready for the awful experiences of becoming stressed. Single negative information may lead your healthy life towards the stressful life. So, do not hesitate to think over your bad online reputation and take a step ahead to make it correct.

Before taking any step you must consult online reputation management companies, as they are more aware about it. With an extensive experience of seven years, skilled knowledgeable experts and an award for being best at online reputation management, Repusurance is helping people with dedication and commitment. Repusurance believes in providing 100% satisfactory results with excellent online reputation.


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